Alicja Suska
I've spent the last 10 years designing SaaS products that users understand fast and want to keep using. Because short Time-To-Value improves activation, conversion, and retention.
Currently at Buffer, previously at Sourcegraph, Toggl, and Workfront. Author of Design Debt 101 & Highlights Design Library.
Working remotely since 2017.
How we can work together
For PLG SaaS Companies
For SaaS teams asking: What's our unique value and how to make users understand it? Especially relevant in the AI era, when shipping is cheap and standing out is the only way to win — and keep — paying users.
- Find your key differentiators (workshop)
- Audit how they show up in-product (and where they don't)
- Strategy & hands-on rollout
For founders and leaders making their first design hire and asking: How do I know what to look for?
- Define the Designer profile and skillset
- Structure interviews and exercises
- Sit in on calls and debrief together
For SaaS teams who need design work — a feature, a system, a redesign, or a second pair of eyes.
- Product design (features, flows, end-to-end experiences)
- Design system setup & growth
- Product redesign
- Design advisory and reviews
Speaking
- Love at First Try Podcast, 2026
- Creating a business case for Design DebtBerlin Hatch, 2023
- The ROI of managing Design Debt - getting the leadership buy-inWorld Usability Congress, 2023
- Design Debt: Manage & Use Strategically (workshop)UXLx 2023
- Design Debt Panel DiscussionUXDX 2022
- Identifying, Measuring, and Paying Down Design Debt (workshop)UXDX 2022
- Design Debt: Manage & Use Strategically (workshop)DesignOps Global Conference 2022
- Design Debt 101DesignOps Global Conference 2022
- Intro to Design DebtGlobal Open House 2022
For Event organizers
For conferences, podcasts, and teams looking to bring in my expertise. Get in touch to discuss the topics.